Monthly Archives: October, 2009

How to Turn Articles into Videos for More Visitor

Article marketing is one of the best ways to get targeted visitors and backlinks to your website. But there is another powerful tool that can be used to get even more visitors. This powerful toll called Video Marketing.
Online video marketing is the key business differentiators for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
Video is a complex, highly multidisciplinary art, and extracting the best out of it is not as simple and clear-cut as writing a news story or a blog post.
But why is video the best way to go? Because, today, the average attention span of a web user today is measured in seconds. Once delivered to you on a red carpet by a major search engine search query, or by a recommendation link on a review blog, the new web visitor applies only a very limited effort and time to see whether she can make sense of what you are communicating/selling/proposing …

Google AdSense Extend the “Ads by Google” label to more ads

You have probably noticed the “Ads by Google” label that appears with ads on your site. AdSense display this label because they want users to have an awareness and understanding of the ads they see online and where they come from.
As more and more advertisers use rich media ad formats, such as Flash and interactive ads, AdSense want to provide the same benefit to users for those ad formats. So today they’re starting to add the “Ads by Google” message to rich media ads in a way that’s unobtrusive to the ad creative and your site, but as user-friendly as our current “Ads by Google” notices on other ad formats.
You’ll soon notice a small “i” (for “information”) icon overlay in the bottom right-hand corner of these ads, which will expand when the user hovers over it. This was specially designed for rich media ads. This new message will appear on ads created by AdWords advertisers, and will show up on your website’s standard AdSense ad units.

Just like before, users who click on the “Ads by Google” label will be taken …