Google Adsense has just announced the expansion of Google-certified third-party ad networks to all the Adsense publishers. This will let other Google certified ad networks to compete directly with adwords and they can show ads using adsense.
Allowing these ad networks would mean more ad networks would be competing now for display ad space on publishers’ sites. And this would lead to more ads to appear on sites serving AdSense display ads – more earning for site owners.
This is great news for all adsense publishers. Now more ads can appear on your site and well you still have control of the certified ad networks. Here is the official word from the adsense blog.
We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network.
These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks or all networks except AdWords. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.
To ensure the quality of the ads that appear on AdSense publisher websites, Google will certify all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. Some participating ad networks use targeting methods similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit.
How to allow or block specific Google certified ad network
You can allow or block and particular certified ad network to block inside your adsense account.
- Goto www.google.com/adsense & login into your account.
- Goto Adsense Setup > Ad Review Center.
- Scroll down to bottom of the page & click ‘change’ button next to ‘Google Certified Ad Networks’.
- Click block button to block specific ad networks. You can click to check option ‘Automatically block new Google certified ad networks’ for blocking new ad networks.
You can read more about it here on Adsense official announcement.