Google officially launched Google Gadget Ads, customized “mini-sites” that run as ads on AdSense publisher websites.
These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site.
The AdWords Gadget program has been built to quite simply turn widgets into ads. These websites within websites can draw in dynamic content including data feeds, maps, images, audio, Flash, HTML and JavaScript content to serve an audience in over 100 countries with no hosting charges attached.
The ads can then be embedded and users of your brand can share them amongst friends. Built on the iGoogle platform, companies like AOL and IBM are already using them to drive traffic.
Google will let you choose specific sites to run you Gadget Ad, or you can leave it to Google’s ad targeting to place your ad on relevant web pages.
Check out some samples of the Google Gadgets Ads gallery.
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