Google AdSense has a new feature that enable you to integrate your AdSense account with Google Analytics.
For a couple months ago, this feature only available for certain publisher, make a date with data in Google Analytics.
Today, they are happy to announce that this feature is now available to all publishers, Analytics integration for all.
By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.
You can discover how useful (and fun) new data can be:
- Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
- Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
- Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.
Once you link your accounts, you’ll find an AdSense-specific menu under the ‘Content’ section of the left-hand navigation bar on your Analytics homepage, containing these reports:
- The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren’t monetizing as well as other pages, you can focus your optimization efforts on improving these pages.
- The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.
- Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.
You’ll also notice that other sections of your Analytics account will show a new ‘AdSense Revenue’ tab. You’ll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language.
Enjoy your new data and gud lak!
[Source: Inside AdSense]